(NASHVILLE, TN) --- Integra Interactive announced that on November 28, its myMEDIA BurnBar™ kiosk system had surpassed burning 25,000 accompaniment tracks.“We had a slow start after beginning to burn CDs on June 1,” explained David Amster, Integra Chief Innovation Officer. 
“The first month we only had 46 of the sites up and running.  While we were continuing to sell more systems it wasn’t until October that we actually had over 100 locations operational.” 
Integra has now sold systems to nearly 250 retailers emerging as one of the largest deplorers worldwide of such retail kiosk systems surpassing even some of the more well-known systems in mainstream music stores.
In the past six or seven weeks, system installation accelerated leading to the burn number milestone.  The average number of AC tracks burned per retail location in November was 50.8.  Nearly 8% of the retailers burned over 100 AC tracks for the month with three locations topping 200 burns and one topping 350 burns.  Another 28% did between 50-99 burns and 25% did between 30-49 burns.  Amster said that based upon data from the first five months of burning, myMEDIA BurnBar is projected to digitally sell over 10,000 AC tracks in January.
In 2002, Integra developed the strategy for myMEDIA BurnBar.  From the beginning the Amster felt it could handle delivering any digital product: music, audio books, software titles, PC video games, and DVD movies.  But, knowing the obstacles to convincing companies to sign on, Integra decided to target accompaniment tracks.  There are thousands of titles available but retailers can rarely afford to stock more than a few hundred titles.  Amster finally built an argument that convinced five Christian music companies they were missing countless sales each day because what the shopper wanted wasn’t stocked.
Shortly after myMEDIA BurnBar began burning accompaniment tracks, Integra had convinced numerous companies representing all the remaining digital content categories to sign on.  Integra delayed the upgrade of their shopper interface so as to not hit retailers with a major change just before Christmas. It now plans to begin offering audio books, software titles, PC video games, nearly 4,000 full album music CDs and custom CD song mixes by late January.
Some music companies have authorized the selling of their songs as MP3 transferred directly to a customer-provided USB flash drive.  “This is putting physical retailers back in the game,” declared Amster.  “It is very cost-effective with most retailers seeing a 15%-27% rise in their sales.  More significantly, it’s being done without any associated inventory stocking costs.”

Integra Interactive is the CBA retailing channel’s largest provider of shopper touchpoint systems with 675 retailers deploying over 1,500 interactive shopper screens.